
So the great pendulum of ‘who-to-blame-for-unruly-children’ has swung back in the direction of parents this morning. Eminent academics at Cambridge have discovered that parents are spoiling their children and as a result, said children are running riot in classrooms across the country, with poor teachers unable to control their charges.
The story is an old one, and so is the process of blame-laying. Time and time again these sorts of stories hit the headlines. One week we can blame the teachers for not having sufficient backbone to deal with the children they face across their desks (we could blame the teachers’ parents for this one, I guess, for giving them too easier a ride whilst they were growing up). Next it will be the turn of diet to take the swing of the pendulum-of-blame. It may be the diet we feed them at home (too many chocolaty breakfast cereals and not enough fruit), or the slop apparently lazy dinner ladies serve up, accompanied by turkey twizzlers and about as much nutritional content as a piece of cardboard (though that may admittedly contain more fibre than the average toddler’s diet).
Or, like today, it will be the turn of parents to take the brunt of the criticism for a nation of hyperactive, over-indulged youngsters hell-bent on destroying the education system with their selfishness.
So is it not time we found another story? One which encompasses all of the culprits, but puts them on the stage, under the spotlight, illuminated by their contextual circumstances? We have teachers, rushed through a training system following graduation from a university degree where they were awarded proportionately higher grades for a lower standard of work than their predecessors ten years ago, because the university system is under pressure to pump out ever more 1st Class degree results because students are after all paying for the privilege these days (or rather, their over-indulgent parents are paying for the privilege).
Or how about a food industry controlled by supermarket giants pushing the boundaries of mass production to ever greater extremes, in order to put the cheapest produce on their shelves as the highest possible price for the sole purpose of driving up their profit margins?
And what about one of the poor farmers who might be locked in a vicious circle, producing perfectly round apples, with no blemishes or irregularities, discarding copious amounts of perfectly acceptable fruit each week, because the supermarket will refuse to take them. Hey, next week they may even refuse to take the farmer’s produce at all if there are too many slightly too elliptical apples in the crates, and where does that leave the farmer?
A farmer who may be a parent, working ever more crazy hours to try and bring in a decent enough living to support the family. A farmer who probably has to do a weekly shop in an out-of-town supermarket giant, because all the local shops have closed down under the monopoly that is food retailing these days in Britain. A supermarket which is pumped full of sweets, processed ‘foods’ aimed at kids, toys and plastic-fantastic distractions of all descriptions to tempt their children (who they have to drag round the shop with them because they can’t shop during school hours because they are working and they can’t afford childcare after school because their income is barely keeping apace with the cost of living).
And talking of keeping a pace – what about that poor dinner lady, struggling to put nutritious meals on the table for several hundred children each day, for less cash-per-head than the average prisoner is allocated for their meals. It took Jamie Oliver to shout at the government to make a change in that system. But why should it have needed a celebrity to make them sit up and listen – why couldn’t they have taken notice of parents who had been complaining about the state of school meals for years? Or to the head teachers and dinner ladies who tried repeatedly to get across the ludicrous situation they found themselves in, only for it to fall on deaf ears? Government don’t listen to us ordinary mortals.
Let’s return to the poor teacher or even the university lecturer, struggling to make ends meet on a salary which reflects an out-dated notion of teaching being a vocation, reward enough in itself, not requiring adequate financial recompense. Struggling with ever more paper work and marking which eats into the evenings and weekends, taking them away from valuable time they could be spending with their children.
Children who pester, and pester, and pester.
Because that is what children do.
And the parent gives in and buys them a treat for being so good and letting the parent get on with their work.
And so the child is being spoilt.
Ok, so the report is highlighting super-spoiling, as in the case of a child who having broken a game-station in a fit of rage, was then bought a replacement by the parent. But what do headlines like today’s do to those of us who do occasionally give in to pester-power, because that is the only way to cope in a society where value is measured only by price-tags, and progress is assessed only in terms of profit-margins, and children are not stupid – they hear the message pumped at them constantly through the television, they see the message hidden in the glossy images seen all around them in magazines, comics, billboards and on the back of cereal packets (even the ones that don’t contain chocolate).
Consumption, consumption, consumption.
If that is the message the world is giving them, how can we blame the parents for giving in?
I blame the government, for giving in. For rolling over in submission to the supermarket giants, the advertising industry, the global brands. If the government gives in so easily to the pester power of these corporate giants, what message does that give to parents?
And they tell our children that they shouldn’t be swayed by their celebrity idols, they should listen to their teachers instead for guidance and education. What, like they listened to the teachers about school dinners? They surely didn’t listen to a celebrity instead, did they..?
Education, education, education?
Yea, whatever….
The story is an old one, and so is the process of blame-laying. Time and time again these sorts of stories hit the headlines. One week we can blame the teachers for not having sufficient backbone to deal with the children they face across their desks (we could blame the teachers’ parents for this one, I guess, for giving them too easier a ride whilst they were growing up). Next it will be the turn of diet to take the swing of the pendulum-of-blame. It may be the diet we feed them at home (too many chocolaty breakfast cereals and not enough fruit), or the slop apparently lazy dinner ladies serve up, accompanied by turkey twizzlers and about as much nutritional content as a piece of cardboard (though that may admittedly contain more fibre than the average toddler’s diet).
Or, like today, it will be the turn of parents to take the brunt of the criticism for a nation of hyperactive, over-indulged youngsters hell-bent on destroying the education system with their selfishness.
So is it not time we found another story? One which encompasses all of the culprits, but puts them on the stage, under the spotlight, illuminated by their contextual circumstances? We have teachers, rushed through a training system following graduation from a university degree where they were awarded proportionately higher grades for a lower standard of work than their predecessors ten years ago, because the university system is under pressure to pump out ever more 1st Class degree results because students are after all paying for the privilege these days (or rather, their over-indulgent parents are paying for the privilege).
Or how about a food industry controlled by supermarket giants pushing the boundaries of mass production to ever greater extremes, in order to put the cheapest produce on their shelves as the highest possible price for the sole purpose of driving up their profit margins?
And what about one of the poor farmers who might be locked in a vicious circle, producing perfectly round apples, with no blemishes or irregularities, discarding copious amounts of perfectly acceptable fruit each week, because the supermarket will refuse to take them. Hey, next week they may even refuse to take the farmer’s produce at all if there are too many slightly too elliptical apples in the crates, and where does that leave the farmer?
A farmer who may be a parent, working ever more crazy hours to try and bring in a decent enough living to support the family. A farmer who probably has to do a weekly shop in an out-of-town supermarket giant, because all the local shops have closed down under the monopoly that is food retailing these days in Britain. A supermarket which is pumped full of sweets, processed ‘foods’ aimed at kids, toys and plastic-fantastic distractions of all descriptions to tempt their children (who they have to drag round the shop with them because they can’t shop during school hours because they are working and they can’t afford childcare after school because their income is barely keeping apace with the cost of living).
And talking of keeping a pace – what about that poor dinner lady, struggling to put nutritious meals on the table for several hundred children each day, for less cash-per-head than the average prisoner is allocated for their meals. It took Jamie Oliver to shout at the government to make a change in that system. But why should it have needed a celebrity to make them sit up and listen – why couldn’t they have taken notice of parents who had been complaining about the state of school meals for years? Or to the head teachers and dinner ladies who tried repeatedly to get across the ludicrous situation they found themselves in, only for it to fall on deaf ears? Government don’t listen to us ordinary mortals.
Let’s return to the poor teacher or even the university lecturer, struggling to make ends meet on a salary which reflects an out-dated notion of teaching being a vocation, reward enough in itself, not requiring adequate financial recompense. Struggling with ever more paper work and marking which eats into the evenings and weekends, taking them away from valuable time they could be spending with their children.
Children who pester, and pester, and pester.
Because that is what children do.
And the parent gives in and buys them a treat for being so good and letting the parent get on with their work.
And so the child is being spoilt.
Ok, so the report is highlighting super-spoiling, as in the case of a child who having broken a game-station in a fit of rage, was then bought a replacement by the parent. But what do headlines like today’s do to those of us who do occasionally give in to pester-power, because that is the only way to cope in a society where value is measured only by price-tags, and progress is assessed only in terms of profit-margins, and children are not stupid – they hear the message pumped at them constantly through the television, they see the message hidden in the glossy images seen all around them in magazines, comics, billboards and on the back of cereal packets (even the ones that don’t contain chocolate).
Consumption, consumption, consumption.
If that is the message the world is giving them, how can we blame the parents for giving in?
I blame the government, for giving in. For rolling over in submission to the supermarket giants, the advertising industry, the global brands. If the government gives in so easily to the pester power of these corporate giants, what message does that give to parents?
And they tell our children that they shouldn’t be swayed by their celebrity idols, they should listen to their teachers instead for guidance and education. What, like they listened to the teachers about school dinners? They surely didn’t listen to a celebrity instead, did they..?
Education, education, education?
Yea, whatever….


